The Exchange: Quality Hunter Jumper Sale Horses & Sale Horse Marketing

The Exchange produces a full range of professionally designed materials to promote your horse. We monitor magazine deadlines, create striking displays featuring your horse's photo, ensure proper ad submission, and advertise only in publications that target the Sport Horse industry. We offer unique opportunities for exposure in Show Programs and other promotions, develop flyers for buyers to print from the web site, and distribute a National Sales List featuring all of our listings at each horse show we attend.

The Exchange lends our professional design skills to every horse included in our campaigns. All ads are developed in-house with industry standard software and delivered camera- ready to the appropriate publications. The result is slick, eye-catching designs that grab attention, and proper descriptions that ensure proper buyers.

Each horse in our Full Campaign is included in one full page Exchange ad in The Plaid Horse. This magazine has proven it's devotion to the Hunter-Jumper industry and provides unparalleled distribution at horse shows across the country. The Exchange has consistent placement month-to-month in this publication and often features 2, 4, and 6 page spreads. These factors plus the uniqueness of our design means our horses never get lost among the pages.

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For higher end listings we recommend opting for the Chronicle of the Horse Campaign Boost. This unique opportunity includes your horse in an Exchange ad in the prestigious Chronicle of the Horse, a publication also known as "The Horseman's Bible". Since 1937 The Chronicle has reliably provided the Hunter-Jumper industry with show results and news that directly affects our sport. It is published weekly with a subscription base of over 20,000 accomplished competitors, trainers, and sport horse enthusiasts. Advertising in The Chronicle has long been a practice of prestige and lends instant credibility to the quality of the horse. Not surprisingly rates for insertion are quite high (see current Chronicle ad rates here), but our unique Campaign Boost now affords this luxury to sellers for only a few hundred dollars. To ensure the greatest visibility we always time our ads to run in Hunter-Jumper specific editions, such as the Horse Show or Winter Circuit Preview editions.

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