| |
|
|
|
|
 |
| Each Exchange Equine Marketing Campaign includes the following features: |
| Nationwide Exposure: |
Insertion in Exchange Video Catalog
2500 DVDs direct mailed & distributed in US & Canada. |
Web listing on ExchangeHunterJumper.com with custom copy, unlimited photos and video
Site averages 70,000 page views and nearly 20,000 video downloads each month. |
On-Site Horse Show Marketing & DVD distribution:
Marketing at 2-6 “A” & “AA” rated horse shows across the country each month. |
Email blasts announce new photos, videos, changes to details, show appearances and show results:
Database of 1400 HJ enthusiasts & professionals. Multiple blasts sent each month. |
Listing on BigEq.com:
We create & manage ad on this popular sale site for 6 mths. |
| Exchange advertisements run in a variety of print publications; each refers Buyers to ExchangeHJ.com and promotes the quality horses available there. |
| We actively pursue creative online and horse show exposure opportunities to promote The Exchange, publicize our horses and funnel Buyers to our site. |
|
Promotion, Publicity
& Campaign Management: |
| Tracking of show results; promotion of notable results on home page, newsletters, RSS feeds and distribution materials. |
| Notable show results released to various print and internet news outlets. |
| Promotion of availability at horse shows on our home page, newsletters and RSS feeds. |
| Updates to photos, videos & copy on web site at any time. Updates promoted on home page, newsletters, and RSS feeds. |
| Consideration of each Buyer we meet as potentially suitable for your horse. |
| Cataloging of Buyer Needs & consideration of known Buyers for new horses. |
| Daily email and phone networking with Buyers and trainers searching for horses.
Screening of nonprofessional |
| Buyers to ensure basic legitimacy & suitability. Videos promptly mailed to potential Buyers |
| Marketing Updates mailed to Sellers every two months. Includes exposure reports and web site stats that allow you to track the success of your media and marketing. |
|
| Seller Marketing Tools: |
Sale DVDs with Full-Color Photo Face:
You receive 10 copies of your horse’s professionally edited footage for your own distribution at registration. Request more as needed, up to ten each month. |
Professional Sale Flyers:
20 provided for your own distribution, also printable from your horse’s page on ExchangeHJ.com. Great to hang at horse shows! |
Professional evaluation of your horse for appeal to a national audience of show horse Buyers. Honest assessment of potential for success given the media submitted, quality of horse, geographic location, asking price, etc. |
|
| Professional Production: |
| Evaluation of media & selection of best materials for advertising; transfer into proper video & image formats. |
| Professional editing & DVD authoring for custom video presentation that highlights horse's selling points. |
| Image cropping, polish and touch-up for enhanced presentation in print, video and online advertisements. |
| Custom copy professionally written for every horse and every advertisement. |
|
|
Loading Fee: $250 per horse
6-Month Service Subscription: $35.00/mth/horse
|
| Loading Fee is non-refundable and due at media submission. Successful sale at any time releases Seller from contract and future subscription payments. For a complete explanation of service commitments and termination requirements please refer to The Exchange Service Agreement. |
|
|
 |
|
 |
|
 |
|
All Content Copyright Eohippus, LLC
|
 |
| FIND A HORSE: |
PROMOTE YOUR HORSE: |
EXCHANGE EQUINE MARKETING CAMPAIGN: |
|
|
|
|
The Exchange produces full service marketing campaigns for quality hunter - jumper horses for sale. We specialize in show horses suitable for competition on the USEF "A" and "AA" rated circuits in Hunters, Jumpers, Equitation, and Pony rings. Our listings range from Short Stirrup veterans and quality green prospects to Grand Prix Jumpers and Regular Working Hunters, with a specific focus on junior and amateur suitable mounts. All sale horses have videos available online. To learn more about our promotion of the modern sale horse click here. |
|
|