1. Assist busy professionals:
By handling the editing and distribution of videos,
creation and management of print ads, placement of
appropriate Internet advertising, and production and
mailing of flyers and sale tapes, The Exchange greatly
relieves pressure on trainers so they may focus on
maintaining the horse’s sale ready condition.
2. Increase exposure & target the appropriate buyer:
With two decades of participation in hunter-jumper sport, and professional experience marketing for the Real Estate industry, we’ve developed a campaign that encompasses all potential advertising mediums and successfully targets the serious buyer by focusing exposure to trainers and A circuit equestrians.
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3. Provide quality, affordable advertising, decrease listing periods,
and help Sellers make the most of their equine investment:
Collective advertising allows Exchange clients to
make the most of their marketing budget. Advertising
multiple horses affords mailing 1,400 DVDs and
distributing another 500 - 1500 at horse shows and
at buyer request. It affords full-page prominence in
popular industry publications, and makes up one of
the sport’s most dynamic national sale sites. Advertising
multiple quality horses allows us to target and
impress the “A” circuit buyer. Collective advertising
allows your horse to be advertised at a fraction of the
cost you would undertake individually. The result is
strictly targeted large-scale exposure, more inquiries,
and more opportunities for a quick sale. |